Eric Murphy is the Founder and CEO of Scream Truck, an innovative experiential entertainment company that has reimagined the traditional ice cream truck for modern families. A seasoned entrepreneur, Eric brings more than 30 years of experience in experiential marketing, branding, live events, entertainment, and technology.
Prior to launching Scream Truck, Eric founded Pop2Life, an award-winning New York City-based marketing agency that created groundbreaking campaigns and experiences for some of the world’s most recognized media and entertainment brands, including Disney, MTV, iHeartMedia, Vogue, Comedy Central, HGTV, Showtime, WIRED, The New Yorker, NBC, AMC Networks, and Vanity Fair. During his 14-year tenure leading the agency, he also developed an event technology platform designed to enhance and streamline the guest experience at large-scale, high-profile events. In 2017, Pop2Life was acquired by Condé Nast, where Eric helped oversee the successful integration of the business.
Before becoming an entrepreneur, Eric made history as the youngest senior executive at RCA Records at just 26 years old. There, he played a key role in the success of major recording artists including *NSYNC, Christina Aguilera, Dave Matthews Band, Foo Fighters, and Robyn.
Today, Eric leads the continued expansion of Scream Truck, which has grown into one of the most talked-about experiential brands in the country. The company has attracted high-profile partners, including legendary radio personality Elvis Duran, who is an investor and brand partner. Together, they have helped introduce Scream Truck to new audiences across the country, combining innovation, entertainment, and family-friendly experiences to create a unique new category in mobile food service.
In recognition of his entrepreneurial achievements, Eric was nominated for EY’s prestigious Entrepreneur of the Year Award in 2023. He currently resides in Basking Ridge, New Jersey, with his wife, Rebecca, their daughter, Savannah, and their beloved dog, Cali. Their son, Evan, is a graduate of Penn State University.
Eric continues to bring his passion for innovation, entertainment, and memorable consumer experiences to everything he does, leading Scream Truck's mission to deliver joy one neighborhood at a time.
Hear Eric Murphy's Scream Truck podcast with WIOD's Erica Rodriguez.